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I help fast-moving teams turn customer data chaos into marketing clarity—with smarter campaigns, smoother integrations, and better insights.

Martech Consulting That Doesn’t Suck.

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Supported Integrations

The Help You’ve Been Searching For.

“I turn complex integrations into seamless workflows. I also turn coffee into code and awkward silences into API jokes.”
                                                                                                          –Me

  • Untangle customer data across tools like Segment, Braze, and Amplitude
  • Map onboarding flows and customer journeys
  • Set up custom reporting and dashboards
  • Process Optimization

Stuff I recently made so you don't have to.

Re:amaze → Segment, Todd Snyder
Support conversations and contacts into unified customer profiles.

  • Pulled contacts plus conversation threads, mapped attributes to Segment traits and events.
  • Smart dedupe using stable IDs and timestamps, avoided double-ingest.
  • Scheduled runs keep profiles fresh without manual effort.

Tech highlights:

  • Delta sync keyed on updated_at, resilient pagination with backoff.
  • Schema guardrails, strict typing for predictable downstream use.

Environment: Node/Python, GitHub Actions

True Fit → Segment, Todd Snyder
Fit profiles synced twice daily for personalization.

  • Pulled created or updated profiles every 12 hours, strict email check before send.
  • Mapped fit attributes to Segment traits for downstream recommendations.
  • Separate scripts for historical backfill and ongoing daily sync.

Tech highlights:

  • Cursor-based pagination with robust retry strategy.

  • Lightweight transform layer to keep Segment schema stable.

Environment: Scheduled jobs, Segment HTTP API

Okendo → Segment, Todd Snyder
High-fidelity review data, sentiment, and media into Segment.

  • Filtered out anonymous reviews to maintain usable identities.
  • Batched and deduped events with byte-size and count caps per Segment request.
  • Backfilled 12 months of reviews with checkpointing and resumable progress.

Tech highlights:

  • sent_reviews.json ledger prevents re-sends, supports crash-safe restarts.
  • Event schema covers reviewer, rating, attributes, media, rewards, sentiment.

Environment: GitHub Actions, JSON state, Segment HTTP API

TLDR;

Technical Operations Engineer at Retention.com:
At Retention.com, I work across engineering, product, and customer success to troubleshoot and resolve complex issues involving JavaScript, API integrations, and custom event flows. I serve as a key technical escalation point, collaborating closely with internal teams to deliver quick and reliable solutions.
I lead solution design for high-value clients, validate and optimize payloads, improve internal tooling, and create implementation plans that streamline setup and drive ROI. I also support sales as a solutions engineer, scoping technical needs and conducting demos that align product capabilities with client goals.

Key highlights:
Build custom JS payload validators and diagnostic tools for smoother client integrations.
Lead technical scoping and solution design for enterprise sales opportunities.
Collaborate with Engineering to influence product improvements based on field feedback.
Streamline onboarding and integration workflows to reduce implementation friction

Solutions Customer Operations Manager at Segment:
Helped customers instrument Segment APIs across their stacks (web, mobile, server) to maximize the value generated from integrations and warehouse tools. Designed data structures to ensure smooth downstream flow into integrations or SQL warehouses and completed onboarding engagements within budget and scope. Developed and iterated on internal processes for consistency across engagements, collaborated with the product team to improve customer success across the platform, and became a subject matter expert on Segment’s platform, libraries, and integrations.

Technical Account Manager at PebblePost:
Managed the implementation and onboarding of new brands, which involved identifying technical solutions, JavaScript tag implementation, CRM onboarding, and customization. I provided customer service by resolving technical issues raised by customers and internal teams, while also building strong relationships with key brand technical stakeholders.

Technical Account Manager at Cordial:
Supported the technical success of a portfolio of clients, serving as the primary technical point of contact. I bridged conversations and project work between clients and product/engineering teams, focusing on deepening platform adoption and increasing the technical value of Cordial’s platform.

Project & Delivery Manager at CataBoom:
Led the building and delivery of gamification projects from conception to launch across multiple clients. This role involved extensive technical coordination, training, and maintaining internal processes to enhance team efficiency.

Education Data Analyst at Las Cruces Public Schools, I managed data systems, conducted research, and analyzed educational programs to provide timely insights for various stakeholders. My role involved designing and maintaining data collection projects, updating student and assessment data, and preparing reports, charts, and presentations to illustrate trends for instructional and administrative use. I also supported district-wide and state testing programs by coordinating training, managing materials, and troubleshooting software issues. Additionally, I assisted schools and programs in data analysis, report preparation, and compliance with local, state, and federal regulations.

Programmer Analyst, Intermediate at New Mexico State University:
Utilized SQL extensively to assist functional offices with operational tasks. Analyzed processes and recommended long-term solutions to streamline and automate office procedures. Additionally, performed web application development and maintenance using various systems.

Let The People Talk.
Real Testimonials (And Slightly Exaggerated Brags).

Heather is an absolute pleasure to work with and I am grateful that we had the opportunity to work together at Cordial. Heather is passionate about delivering exceptional work to clients while also being a valuable asset internally. Heather began at Cordial as one of our first Technical Account Managers. Through her work, thirst for knowledge, and ability to foster an incredible work environment for her colleagues, Heather quickly established herself as a go-to resource for our teams. Heather is a great asset for any team and I am excited to continue to cheer her on throughout her profession career.
David Frank CSM @ Cordial & Sales Mentor
Heather is eager to help, quick to learn, and very curious. I partnered with her a few projects and knew I could depend on her to look into queries that would come up along the way. She brought very valuable knowledge from her previous experiences and was able to apply them to our fast paced and often complex projects. As an added bonus, Heather has a friendly and approachable demeanor that clients and colleagues enjoy working with. She would make a great addition to any team!
Melissa Ramirez-Lanzhotsky Solutions Architect @ Twilio Segment
Heather went above and beyond to support my team, solving the long-standing bugs in a critical enterprise report. She took the time to truly listen and understand our operational needs, and stayed responsive and enthusiastic through a rather lengthy back-and-forth test and review cycle. She made sure that our problems were solved before considering the project complete. Her professionalism and technical skill are a rare combination, and one that will bring incredible value to any team that works with her.
Nate Whitten Data Strategy Lead

The Proof is in the PDF(s).
Skills, Experience & Other Impressive Buzzwords.